Inside Apple

R$ 29,90 (unidade)

Autor: Adam Lashinsky

When asked how Apple Inc's planning process works, CEO Tim Cook replied, "I don't want to let anybody know our magic because I don't want anybody copying it." Cook summed up one of the great the paradoxes of business. Apple's products are world-famous, but little is known about what actually transpires inside their headquarters - until now...

The insightful, eye-opening book reveals what Apple executives call the "secret sauce", namely the systems, tactics, and management strategies that allowed late cofounder Steve Jobs and his company to churn out hit after hit and to inspire a cultlike following for its Macs, iPods, iPhones, and Ipads. In this primer on innovation and management, Adam Lashinsky, one of the leading journalists covering Silicon Valley, introduces readers to Apple's surprising practices.

Each chapter recounts with behind-the-scenes reportage the company's unique approach to design, branding, and competition, and how it has weathered the transition from Jobs to Cook. While ostensibly a deep dive into one company, the book offers lessons that are universal. INSIDE APPLE will appeal to anyone hoping to bring some of Apple's magic to his o her own company, career, or creative endeavor.

"A revealing guided tour of [Steve Jobs's] greatest creation." - San Francisco Chronicle

"I devored this book in one sitting." - KEN AULETTA, columnist for The New Yorker and author of Googled: The End of the World as We Know It.